COPY WRITING 2
文案写作 2
Copywriting 2
Focuses on copywriting and content writing for the digital media. These includesads, messaging, blogs, websites.
• Understand the basic principles of copywriting & content writing
• Content is king: How to write killer content for blog and website
• Copywriting for digital ads in Facebook, Linkedin etc
• Clever wordplay and emotional engaging copy
• How to do research and interview to craft great copy
and content
Fee:
RM 198 (Normal Price RM599)
COPY WRITING 3
文案写作 3
Copywriting 3
Focuses on digital online writing eg online video script, audio (radio online)script, TV commercial.
• Learn to write great commercials and digital brand stories or storyboard
• Harness the power of good video description and audio writing
• Create strong concepts for commercials
• Learn the different style and key to a brilliant online video commercial
• Lights, camera, action: Do’s and don’ts
Fee:
RM 198 (Normal Price RM599)
COPY WRITING 1
文案写作 1
Copywriting 1
Focuses on basic of copywriting and the media mix which includes marketing collaterals, print etc
• Basic principles of copywriting
• Develop big ideas and structuring of idea
• Copywriting for offline advertising and marketing collaterals
• Some traditional media are not dead (contrary to some marketing gurus)
• Marketing mix – harnessing the power of copywriting
• Case studies
Fee:
RM 198 (Normal Price RM599)
COPY WRITING 4
文案写作 4
Lifestyle Writing
Focuses on lifestyle articles and blogs that help add value to the person or
brand.
• Basic principles of feature article writing
• Turning experiences into a strong lifestyle piece
• Writing for advertorial vs feature article
• The art of editing story
• How to get your works published
Fee:
RM 198 (Normal Price RM599)